Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …
Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …
When you’re accustomed to working with SEO there may come a time when you see a website with only a few backlinks beat one that has many. You may even see a site that curates content beat a site like this. This may leave you pondering their importance. Is getting all your links from one …
This is the time of fierce competition with a lot of businesses looking for everything that can help them pull one across the competition. Although several companies ignore citations for their local SEO efforts they can help your company quite a bit by bringing in more clients. Citations are one of the ranking factors used …
When you are not sure whether your business will benefit from either SEO or PPC let’s check an insight into where they fit into your marketing plan. This query is asked commonly, which is better PPC or SEO? Well, there is no general answer to the question and it depends on the current situation of …
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A few years ago, a doctor or a medical practice with a website was something far from being common. Still, things changed a lot in the meantime and now, if you want more patients, they…well, need to find you online. But this isn’t actually easy. Most doctors believe that just having a website should be …
Have you ever wondered what a SEO penalty from Google is? Unfortunately, the term “penalty” is loosely used today. Many say that any downturn in traffic or visibility is a “penalty” regardless of why or how it happened, but this isn’t accurate. This term has a distinct, definitive meaning though. Defining an SEO Penalty The …
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SEO can be a very tedious job. One has to know quite a bit about the search engines and how they run in order to rank higher. One career that is using SEO more now than ever is lawyers. Law firm SEO can easily be done if you follow the tips listed below in order …
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PPC is known to affect your organic SEO but how is still something that’s highly debated today. It’s understandable that this must be an indirect affect. In other words, you can’t blame Google Ads alone for raising or lowering you in the SERPs. Nevertheless, there are still many indirect ways these two types of marketing …
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Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
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