SEO is continually changing. As a business, it’s important for you to stay ahead of your competition but this means you must first be aware of what they’re doing. With the start of a new year there are some SEO trends you simply don’t want to overlook. Mobile First Indexing We’re seeing more people use …
Regardless of how well you optimize your website, it will require continual maintenance. This is because it has a lot of moving parts and each of them will impact every other part. One of the most important pieces here is search engine optimization (SEO). While some parts of SEO only need to be done once …
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There are many ways you can optimize your website’s performance. However, Google Analytics says that these are the best way to improve its SEO. Custom Segments This has been one of Google Analytics’ key features for quite some time. It lets you see traffic by channel, know which of your visitors met your goals, and …
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When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
Page speed is a measurement of how fast the content on your page loads. Due to this definition, it’s oftentimes confused with “site speed.” However, this is different because site speed is defined by how fast a few pages on your website load instead of how long it takes to fully display the content on …
Continue reading “The Importance of a Good Performance Score for Your Website”
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
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Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
Continue reading “Why you Should Focus Your SEO on Brand Building”
There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from your competition by placing you higher in the SERPs. There are some tips you should keep in mind …
