SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …
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Oftentimes it’s more of a challenge to get on top than it is to stay there, regardless of whether you’re talking about sports or SEO. When it comes to the search engines, this is what every business wants but not every business can get it. Unfortunately, some businesses will resort to unscrupulous means when this …
Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
At least once a year we hear that SEO is dead. Each time it keeps coming back. This is because it’s never really died in the first place. Why Reports of SEO’s Death are Greatly Exaggerated People think it’s dead for many different reasons. In 2007 Facebook was launched in a world quite unlike the …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
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Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …
Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
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There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from your competition by placing you higher in the SERPs. There are some tips you should keep in mind …
Google Beacon is the device that consumers use to help them communicate with you on your mobile device. This is something that can only occur when you’re within a certain geographic range of their store. As such, it’s already had a big impact on local search, but some SEO experts believe that it’s going to …
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