Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding before digging deeper. This is important because it may completely shift your focus.
Of course, it’s exciting to do keyword research for projects. Sometimes these projects are even urgent and demand immediate results. At other times you may find yourself being distracted by SEO tools that make it easy to conduct your research. However, when you become distracted in this way you fail to gain the perspective you need. Add to this distraction all the Google rank updates and strategies for optimizing your users’ experiences and the need for gaining a better grasp on your pre-research grows exponentially. In fact, there are two main areas here that you can no longer afford to overlook.
Using Your Imagination
First, you must use your imagination to consider where all your keywords fit in regard to your product or service. This is what some people refer to as latent semantic indexing SEO keywords. Machine-based research tools will help you quickly sift through a lot of information so you can find related keywords and long-tail queries that are related to your niche. While this is great, it’s also possible you may miss some ideas or topics that humans would otherwise pick up on.
Instead of letting the machines do all the work for you, it’s important to compile a list of your own SEO keywords and queries surrounding your product or service. While it’s good to have a few of these that are directly related to your product or service, your other keywords should consist of those with high search volumes and low competition. For instance, if your product is an expensive AI platform for e-commerce businesses, you’ll want to make sure that it ranks in the same way as your competitors’ products are also ranking. Beyond that though, you need to look for other terms with high search volumes and low competition rates like “visual merchandising.” While you probably won’t find anyone in this audience who’s searching for an expensive AI platform, it’s still worth engaging all audiences in today’s highly competitive SEO space. After all, the more people who interact with your content, the more likely your content will be deemed educational, which is a good thing.
Find SEO Keywords That are About to Become the Industry Standard
Keywords, phrases, and queries in this category will help you place your business in a better position for the future. This is something that a select group of leaders and researchers typically establish for others. These trend setters typically produce some great content because they’ve spent time conducting in-depth research about their niches. Oftentimes this will lead them to see how their niches are changing and be able to tell you about these changes before they even occur. These are the people you want to pay attention to so you can find new SEO keywords around which you can build and take ownership of your own strategy.
At the Affordable SEO Company we understand that not everyone gets excited by conducting SEO keywords research. Nevertheless, it’s important since you don’t want to encounter any barriers in the future. This is why you should let us help you find new insights for you. It’s something we’ve done for many highly satisfied clients over the years and something we look forward to helping you with too.