Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
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Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …
Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
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There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from your competition by placing you higher in the SERPs. There are some tips you should keep in mind …
Google Beacon is the device that consumers use to help them communicate with you on your mobile device. This is something that can only occur when you’re within a certain geographic range of their store. As such, it’s already had a big impact on local search, but some SEO experts believe that it’s going to …
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Far too many law firm websites are committing bad SEO today. Whether it’s because you haven’t built any links, added any content, or your website is riddled with broken links and redirects, this causes problems with your lawyer SEO that results in a lack of traffic due to poor organic search visibility. Don’t sit around …
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Hurricane preparedness in Clearwater doesn’t end at home. As a small business, you can’t overlook hurricane preparedness in the workplace. It’s essential to take proactive steps in preparing for these unpredictable storms and other disasters there as well. By taking the initiative to start planning early, you can create a plan that leaves you fully …
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SEO doesn’t work in a vacuum. There re a lot of different parts that you have to get right to create an effective marketing strategy for your business. You honestly can’t afford to overlook any of the following pieces in this process. Your Audience and Industry Your number one consideration is your industry, who your …
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Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …
