In today’s fast-paced business landscape, standing out is more challenging—and more essential—than ever. Marketing helps connect the right product with the right audience at the right time, but there’s a fine line between “good” marketing and “great” marketing. Often, that leap requires taking calculated risks. Many of history’s most memorable campaigns emerged from bold decisions …
Marketing Comfort: Using Comfort Food Psychology To Enhance Brand Loyalty
Comfort foods, those dishes or snacks we reach for during emotional distress or need for warmth, hold a special place in our lives. But what is the science behind these cravings? Moreover, how do marketers harness this power to create comfort and trust in a brand, making us loyal consumers? This article delves into the …
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Where To Go When You’re Looking For Employees To Hire
Today’s world is so tech savvy that when you want to hire an employee you can now do everything online. In fact, it’s possible that you might not even meet the person you’ve just hired until they show up for their first day of work. However, you do need to know where to market and …
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Understanding and Utilizing Social Media Marketing
Surprisingly there are still a lot of people who are confused when it comes to social media marketing. Many of them want to simply know what it is and how to use it – something experts believe we’ll continue seeing more of as a growing number of people go online to talk to one another …
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Why Your Bottom Line Can’t Afford for you to Ignore SEO
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
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SEO Isn’t Really Dead After All
At least once a year we hear that SEO is dead. Each time it keeps coming back. This is because it’s never really died in the first place. Why Reports of SEO’s Death are Greatly Exaggerated People think it’s dead for many different reasons. In 2007 Facebook was launched in a world quite unlike the …
What you Need to Know About Video Marketing
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
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Why SEO is Wrong for Your Business
Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …
Why you Should Focus Your SEO on Brand Building
Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
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Why you Need Content and SEO to Build Trust, Authority, and Reputation
Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …
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