When you want to quickly burn through your marketing budget, turn to Facebook advertising. At first you may think these ads are performing well because they’re receiving so many clicks, but ultimately your ROI isn’t worthwhile. Of course, if you know what you’re doing, this doesn’t have to happen – you can even improve your …
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At least once a year we hear that SEO is dead. Each time it keeps coming back. This is because it’s never really died in the first place. Why Reports of SEO’s Death are Greatly Exaggerated People think it’s dead for many different reasons. In 2007 Facebook was launched in a world quite unlike the …
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
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Google Beacon is the device that consumers use to help them communicate with you on your mobile device. This is something that can only occur when you’re within a certain geographic range of their store. As such, it’s already had a big impact on local search, but some SEO experts believe that it’s going to …
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Creating valuable content about your business gives you an upper hand against your competitors. This year, all the social media platforms such as Twitter, Facebook, and Instagram are focused on video marketing strategies. And if you think it’s going to slow down, then you are wrong. Well, if you find it hard to come up …
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Today, live social video is all the rage. This is because if you do it right, it will boost your SEO since it’s reliant on factors like freshness, dwell time, and chatter. These are all natural qualities of live video. In the same way that SEO pros worry about Google updates, social marketers worry about …
By now you should have learned the value of what we call Local SEO. It’s the ability to add content to your website that spotlights your location. Without Local SEO you’re shooting in the dark when it comes to getting those choice spots in the top Google results pages. Local SEO isn’t difficult at all …
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Well, as SEO continues to branch out in many directions, sub categories and niches, the one that is most overlooked but is a held-close-to-the-chest secret is what is referred to as Meme SEO. If you’ve not heard of it, you’re in for a surprise to one of the best tactics out there and not only …
Even though the SEO industry will bicker about the value of link building and backlinks, the bottom line is that they are still of great value if you know how to work it. Search engines are looking for specific information that allows their algorithms to determine if a site is legit, offers quality content, and …
No one can tell what’s down the road for SEO especially this year. With search engines changing and upgrading their algorithms, anything can happen. Basically, the landscape of SEO is changing at a rapid pace and it is causing chaos in some sectors where SEO consultants are sometimes caught unawares because they didn’t see the …
