Strategies For Convincing Your Boss About An SEO Strategy’s Importance

Strategies For Convincing Your Boss About An SEO Strategy's ImportanceHave you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in and of itself. When your having this issue, there are a few things that you can do to convince someone that yes, you really do need to implement such a strategy today.

Show Them Numerical Visuals Including Graphs and Charts

Numbers and graphs are a great way to show a person why they should spend money on a SEO campaign. While you may think that this marketing has been around for so long that you wouldn’t need to do this, studies show that only 9 out of 10 marketers are using it today. However, once someone sees that the numbers support this initiative, they’re more likely to get on board with you.

Tell Them About Their Competition’s use of SEO

Your competition is outperforming you for one simple reason: They have a SEO strategy and you don’t. Even if you have a newly implemented strategy, you can expect to get results immediately – it takes time. In fact, it could take up to a year. When you do some work but then don’t keep up with the new trends that are released with each Google update, you face a similar issue in that your website will decrease its rankings.

Explain how SEM is the Essence of Marketing Today

There’s still a place for traditional marketing in today’s world. However, as more people stop reading the newspaper and watching TV and start spending more time online it’s time to add this marketing into your portfolio. Your competition is already busy creating apps for smartphones. You should be too. This is an area you can’t afford to overlook now that people can fast forward through TV commercials and spend more time watching Netflix and Hulu on their tablets and laptops instead.

If you Have Analytics, Build on Them

You’ll also want to get a hold of your company’s analytics reports from places like Google so you know how much time your visitors are spending on your website. As you look through this information, make sure you also find the points within your website where your visitors are exiting because they’re not being engaged any longer. Once you find these places and start revising your content, design, and calls to action you’ll be able to start enticing more people to buy what you’re selling instead of leaving your website at those points. This is important because anytime anyone leaves your website, you’re losing money.

Introduce Them to Some Useful Tools

There are a lot of great free tools available to help you get started with SEO. These include things like:

  • The Google AdWords Keyword Tool offers you some data but remember it’s imperfect because it’s filtered and estimated.
  • Bing Webmaster Tools uses real numbers, unlike Google.
  • WordTracker is the best tool to have in your arsenal because it allows you to cross-check your keywords’ volume and CPC data from both Google and Bing.

Consider Hiring Some SEO Help

This information can feel overwhelming to some people, which may be the reason they’re choosing not to act. If this is the case, make sure you also introduce them to us at Affordable SEO Tampa. Over the years we’ve helped many clients not only see the importance of this marketing, but also embrace it and reap rewards from doing so. We look forward to helping you as well so reach out to us today.

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