Benefits Of Investing In Paid Search For Small Businesses

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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …

Reasons For Using PPC And SEO Together

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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …

4 Best SEO Tips For An Emerging Economy

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Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …

Geofencing With Facebook, Google, And Instagram

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Geofencing is a term used while using RFID or GPS technology for the creation of virtual geographic boundaries. It enables the software to trigger a response if any mobile device enters or exits a specific area. In terms of advertising, it is the targeted advertising for the users in a particular geographical area. Geofencing permits …

How To Make Your Content Marketing Strategy Work For You

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One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …