When devising an SEO plan, keyword research is one thing that you should never leave out. Keyword research and SEO go hand in hand. Without one other, your devised strategy is bound to fail. Keywords are words or phrases that internet searchers use to find the information they desire. These words can be short or …
Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …
While you are running a PPC ad campaign on Google or any other similar platform, you are paying each time someone has clicked on the ad. When you are doing your work well you can expect a large number of clicks for converting them into sales or whatever the objective of the PPC campaign is. …
Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …
Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …
Geofencing is a term used while using RFID or GPS technology for the creation of virtual geographic boundaries. It enables the software to trigger a response if any mobile device enters or exits a specific area. In terms of advertising, it is the targeted advertising for the users in a particular geographical area. Geofencing permits …
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As time flies by the SEO tips that were popular previously are gradually sinking into oblivion. The SEO tips that will be relevant in 2021 need to be updated and newer items have to be added to the list. Here are the factors that will be decisive SEO tips for 2021. Some of these SEO …
One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …
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