Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …
Geofencing is a term used while using RFID or GPS technology for the creation of virtual geographic boundaries. It enables the software to trigger a response if any mobile device enters or exits a specific area. In terms of advertising, it is the targeted advertising for the users in a particular geographical area. Geofencing permits …
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As time flies by the SEO tips that were popular previously are gradually sinking into oblivion. The SEO tips that will be relevant in 2021 need to be updated and newer items have to be added to the list. Here are the factors that will be decisive SEO tips for 2021. Some of these SEO …
One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …
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SEO or Search Engine Optimization is a set of operations that are used for increasing the high-quality traffic coming to your website. All small businesses need high-quality SEO strategies to make sure that loyal customers along with the new ones can reach the website while searching online. Around 40% of small businesses have an established …
PPC is known to affect your organic SEO but how is still something that’s highly debated today. It’s understandable that this must be an indirect affect. In other words, you can’t blame Google Ads alone for raising or lowering you in the SERPs. Nevertheless, there are still many indirect ways these two types of marketing …
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