A company’s website allows them to sell 24 hours a day, 7 days a week, 365 days out of the year. It provides clients with the ability to order at their leisure, not just when the physical location is open. When a website is optimized, it opens the gates to being successful. This success is …
Continue reading “Why It Makes Sense To Invest In Various Digital Marketing Strategies”
Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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While you are running a PPC ad campaign on Google or any other similar platform, you are paying each time someone has clicked on the ad. When you are doing your work well you can expect a large number of clicks for converting them into sales or whatever the objective of the PPC campaign is. …
Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …
When you run pay-per-click (PPC) ads while also engaging in search engine optimization (SEO) at the same time, you’ll get more clickthroughs which will increase your revenue more than if you only engaged in one of these things at a time. While some people may argue that PPC will somewhat negatively impact where you land …
Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …
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When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
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For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …
Continue reading “SEO and PPC – The 2 Main Marketing Tools of 2018”
