When you run pay-per-click (PPC) ads while also engaging in search engine optimization (SEO) at the same time, you’ll get more clickthroughs which will increase your revenue more than if you only engaged in one of these things at a time. While some people may argue that PPC will somewhat negatively impact where you land in the search engine results pages (SERPs) there’s evidence that the number of clicks you’ll get will e more than if you were to rely solely upon the organic traffic.
Double Your Listings
When you look at the SERPs you’ll find that ads are the most visible thing there. So when someone sees your ad then looks down the page and also sees your organic listing they’ll feel as though this listing is familiar to them. Of course, there are some people who think that SERP placement represents an endorsement from the search engine but when they see both a PPC and an organic listing they’re likely to think of this as a double endorsement – something that’ll increase the likelihood of a clickthrough.
Understand How Keywords Perform
Unfortunately when you look at financial data SEO gets the short end of the stick. This is because both Google and Microsoft provide a lot of information about how keywords perform within their ad network that you can’t get otherwise. This is something that happened years ago when the major search engines severed the link. They claimed to have done this to protect their searchers’ privacy but now we can no longer see how organic keywords performed or how much revenue they’re driving. We can use this data to help us understand SEO performance though. While there isn’t a direct connection here when we see keywords that frequently convert to sales in PPC it’s reasonable to believe that these keywords will also do well in terms of organic search.
Try a New Campaign
There’s a lot of testing and improvement in SEO today. This is especially true with organic versus paid search which is why the process can be so cumbersome. However, with paid search, you’re able to get results quickly. This is why you should consider testing new keyword sets in this way before you apply your results to an organic search program. It’s important to note that just because something performs well in paid results doesn’t mean you’ll have the same results with your organic traffic. Nevertheless, the data that you gather here is still important.
Rank for Difficult Keywords
With organic SEO you can only rank for those keywords that are directly relevant to your website’s content. These may not be the words that you want to rank for. It’s also possible that you can’t rank well organically for the words you need. For instance, if you’re selling stuffed animals online but you want your website to rank well for the word “toys,” you’ll find that it’s challenging to do so. Depending on your budget you may be able to get a PPC listing for this keyword though.
Get help with your digital marketing from the Affordable SEO Company in Tampa, FL. They have the knowledge and expertise to make these things work for you so that your business can stand out from the competition and generate more revenue for you. Get in touch with them today.