When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
Continue reading “Why Your Bottom Line Can’t Afford for you to Ignore SEO”
Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
Continue reading “What you Need to Know About Video Marketing”
Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
Continue reading “Why you Should Focus Your SEO on Brand Building”
There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from your competition by placing you higher in the SERPs. There are some tips you should keep in mind …
Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …
Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …
Continue reading “Why you Need Content and SEO to Build Trust, Authority, and Reputation”
Starting a new SEO campaign is exciting. This is when you get to invest in creating and promoting great content. You can also restructure your website so the Search Engines react to your website. Once you’ve invested the work you can watch yourself being rewarded. At this point you may wonder how you can tell …
