Kinds Of Negative SEO

You have worked hard on your website and business, but it is a matter of time before your competition may outrank you. It is natural to wonder how you can protect your website. Here we will explain how to watch out for negative SEO. First off, you must understand what negative SEO is. An SEO …

Why Word Count Matters For SEO

Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …

Benefits Of Investing In Paid Search For Small Businesses

Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …

How Low-Hanging Keywords Can Improve Organic Traffic To Your Website

Dominating search results for important terms related to your business is often the primary goal today. Developing a keyword list and integrating them in articles is what most businesses and marketing organizations do. They track rankings of a website for those terms to evaluate the kind of leads they are generating. Both marketers and businesses …