When we think of negative reviews, our mind automatically concludes the business has failed. But in all actuality, a bad review on your website can be a beneficial experience for you and your local SEO approach. By now, you are probably thinking we are crazy for saying this. But it is true. We all know …
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …
Remember when a single-word keyword was good for SEO? Nowadays, it is all about the long-tail keyword! These keywords play an important part in any search engine optimization plan. These phrases can provide you with many potential customers, and help your business grow. Now is the time to come up with a long-tail keyword plan …
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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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While you are running a PPC ad campaign on Google or any other similar platform, you are paying each time someone has clicked on the ad. When you are doing your work well you can expect a large number of clicks for converting them into sales or whatever the objective of the PPC campaign is. …
Until recent past, if you wrote high-quality content, regularly, it had a good chance of destroying your competition in the SERPs. You could get a good search ranking and end up getting a good share of organic traffic to your website. Although having good SEO content on your website is still a major factor for …
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Dominating search results for important terms related to your business is often the primary goal today. Developing a keyword list and integrating them in articles is what most businesses and marketing organizations do. They track rankings of a website for those terms to evaluate the kind of leads they are generating. Both marketers and businesses …
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The use of newer automated tools is making website automation for search engines easier than ever before. However, several common SEO mistakes are overlooked by the SEO services managing the various technologies as they seek to make sure that they are delivering the required results and boosting the SERP ranking of different businesses. It doesn’t …
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When you are looking to improve the local ranking of your dentistry business, it is significant that you maintain the NAP info consistent across all places on the net. Apart from the NAP information, it is important to have the website URL matching in all places. NAP consistency is important for dental SEO as it …
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Constant changes related to Search are essentially for benefit of the advertisers. As per Google’s Investor Relations page, 81% of their $55,314 came from advertisers in the first quarter this year. Hence, it’s evident that Google pays special importance to its advertiser’s needs. Two main methods that deliver products and services to targeted customers and …
