As all SEO professionals are trying to figure out the Google algorithms and become proactive in terms of marketing strategies, you need to ensure that you are not falling victim to some buzzwords. Let’s understand the meaning of co-citation, co-occurrence, and how they are different. We will also see whether to use these strategies for …
Continue reading “Joining The SEO Possibilities Of Co-citation And Co-occurrence”
If you have a roofing company you will be well aware of how tough the competition is out there. It is challenging to make sure that the potential buyers of your roofing services prefer your business over that of the others. However, the good news is that you can use several online marketing strategies that …
We are three and a half months into the year 2020 and coronavirus pandemic has disrupted pretty much all facets of our lives. Significant changes are required in the daily lives of people to adapt to the changing environment. For businesses trying to position well during the period of uncertainty, it will be worth revising …
Continue reading “Tips For Building A Strong SEO Campaign During Coronavirus Pandemic”
Will the COVID-19 pandemic change our lives forever? There is all probability that life after coronavirus crisis will not be the same as before. We may be awaiting a new beginning at the moment as various forecasts appear one by one. Some of these forecasts are optimistic and some are not however, everyone agrees that …
Continue reading “What Will Businesses Be Like After Coronavirus Pandemic?”
SEO or Search Engine Optimization is a set of operations that are used for increasing the high-quality traffic coming to your website. All small businesses need high-quality SEO strategies to make sure that loyal customers along with the new ones can reach the website while searching online. Around 40% of small businesses have an established …
SEO is a practice that should always be performed for any business, large or small. It does not matter if it is a hair salon, a clothing boutique, a dentist’s office, or an attorney’s office. Through this, one can easily improve their chances of being seen by others, as one can rank higher on the …
Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …
Continue reading “Why you Need Content and SEO to Build Trust, Authority, and Reputation”
