Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …
Continue reading “Why you Need Content and SEO to Build Trust, Authority, and Reputation”
As the SEO industry continues to charge forward and thee technologies and techniques morph into more complex patterns, there are still tried, and true methods that are simple to implement that can give you a sound foundation for SEO success. This will allow for you to hire an SEO company then to make the best …
Far too often webmasters or marketers wonder why their pages aren’t doing well on the SERPs. They’ll stew and ponder until their hair falls out and all it boils down to is that they’ve overlooked a mistake on their pages or they hadn’t done a good job of looking at their site like the surfers …
Not everybody would have loved the Penguin updates and it was something that had brought a major change in Google’s ranking algorithms. Since 2012, the algorithm has played a major role in shaping the optimization strategies for the SEO gurus. However, with Penguin updates marking an end and becoming real time, there can be greater …
Continue reading “Penguin Goes Real Time, How does that impact your SEO Strategy?”
Often people who only know a little about SEO have a go and get it wrong; they make look for a quick fix and get sucked into some black hat techniques. This though can be serious if you use SEO techniques frowned upon by Google and other search engines. If this is you or you …
Continue reading “Used SEO techniques Google disapproves of? What to do next”
