What Businesses Can And Can’t Do About Customers Posting Negative Comments

Many industries have been heavily influenced by online business reviews making online review management a hot topic today. One study conducted by Bright Local found that 86% of people between the ages of 18 – 34 will read a review before visiting a business because they trust such reviews. This means that reviews are now …

Why you Should Focus Your SEO on Brand Building

Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …

Why you Need Content and SEO to Build Trust, Authority, and Reputation

Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …

Fighting Negative SEO

You can never underestimate your fellow human being from doing some underhanded nonsense like affecting your website with what is called Negative SEO. Negative SEO is when several factors call for your website to lose in your statistics. You’ll lose traffic, reputation, and income unless you do some Negative SEO Remediation and other tactics. The …

Effective Guidelines on Online Reputation Management

Effective Guidelines on Online Reputation Management

Though the world of trade and commerce has evolved tremendously since the advent of the Internet, there are some aspects related to your business that haven’t changed and aren’t likely to change either. For instance, brick- and-mortar businesses always had a reputation to safeguard (and they still do). If you were honest and sincere in …