Using Social Media To Stay Afloat In Tough Times

Social media has been an important marketing strategy for years now, but never has it been more relevant. During the Covid-19 pandemic especially, social media is one of the best ways to keep your audience engaged with your business. Like any marketing technique, there’s a wrong way and a right way to implement a social …

SEO For Small Businesses: How To Rank Your Website

Search Engine Optimization has always been viewed as a “big brand” tool, until now. Small business SEO is the best kept marketing secret to gain a competitive edge. Small businesses do not typically have large marketing budgets to purchase pay-per-click advertising. SEO allows them to compete at only a fraction of the cost. The world …

Image SEO: How Can You Improve Your Visual Search Strategy?

Image SEO can be a huge factor in increasing website traffic. In this article, we’ll be going over a presentation on the subject by Gianluca Fiorelli, an SEO and digital marketing consultant, given at a recent e-summit. Keep reading to find out his best tips on optimizing images to generate organic results. Fiorelli heavily emphasized …

Using Online Strategies Such As SEO For Winning More Customers

As an entrepreneur, everyone must be aware that the best way of marketing your small business online is being found organically via search results on the Google SERPs. This is free and it offers a great deal of traffic to people who can master the convoluted field of online searching. People interested in dominating the …

Joining The SEO Possibilities Of Co-citation And Co-occurrence

As all SEO professionals are trying to figure out the Google algorithms and become proactive in terms of marketing strategies, you need to ensure that you are not falling victim to some buzzwords. Let’s understand the meaning of co-citation, co-occurrence, and how they are different. We will also see whether to use these strategies for …

Tips For Building A Strong SEO Campaign During Coronavirus Pandemic

We are three and a half months into the year 2020 and coronavirus pandemic has disrupted pretty much all facets of our lives. Significant changes are required in the daily lives of people to adapt to the changing environment. For businesses trying to position well during the period of uncertainty, it will be worth revising …