When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
At least once a year we hear that SEO is dead. Each time it keeps coming back. This is because it’s never really died in the first place. Why Reports of SEO’s Death are Greatly Exaggerated People think it’s dead for many different reasons. In 2007 Facebook was launched in a world quite unlike the …
Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …
Google has always given big brands preferential treatment including better rankings with fewer links. However, small brands don’t get these same benefits. Although this has been going on for a while now, it’s only accelerating and becoming more pronounced – to the point that building a brand should be your main focus online today. Then …
Continue reading “Why you Should Focus Your SEO on Brand Building”
Google Beacon is the device that consumers use to help them communicate with you on your mobile device. This is something that can only occur when you’re within a certain geographic range of their store. As such, it’s already had a big impact on local search, but some SEO experts believe that it’s going to …
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Hurricane preparedness in Clearwater doesn’t end at home. As a small business, you can’t overlook hurricane preparedness in the workplace. It’s essential to take proactive steps in preparing for these unpredictable storms and other disasters there as well. By taking the initiative to start planning early, you can create a plan that leaves you fully …
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Even if you’ve been working on SEO for years, you’ll still learn new things about this industry – updates, tricks, and other things you’ll want to incorporate into your own campaigns. This industry is continually evolving although its fundamentals have remained the same over the past two decades. Nevertheless, nobody really knows everything there is …
Today’s real estate industry is very competitive – both online and off. This is especially true when you’re trying to find new clients. For this reason, you need to use real estate SEO and there are some tips you should keep in mind as you do so. Start by Conducting an SEO Audit When you …
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Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …
Continue reading “Why you Need Content and SEO to Build Trust, Authority, and Reputation”
It seems like everyone has their own website today. Each of these websites is set up differently but still requires the use of online marketing methods so people know that it exists. Unless you have a solid understanding of how this type of marketing works, it will take you a lot of time and effort …
Continue reading “How Social Media Effects Your Website’s SEO”
