Using Local SEO to Improve Your Real Estate Website

Local SEO Tips for Real Estate SitesToday’s real estate industry is very competitive – both online and off. This is especially true when you’re trying to find new clients. For this reason, you need to use real estate SEO and there are some tips you should keep in mind as you do so.

Start by Conducting an SEO Audit

When you want to get a grip on SEO you should start with an audit. This is a necessity when you want to optimize your site to rank locally. An audit will tell you why your site isn’t ranking locally, driving organic traffic, generating leads, or converting. Some of the things you’ll want to pay attention to here include your:

  • Site and pages’ structure
  • Content, including keywords and photos
  • Links – both outbound and inbound
  • Usability

Make Sure Your Website is Optimized

After running an audit and pinpointing your website’s issues you need to start fixing them. For the best real estate SEO results you need to address:

  • Keyword research and analysis
  • SEO-friendly URLs
  • Optimization of tags and meta descriptions
  • Content optimization

Make Sure Your Mobile is Optimized

You also need to make sure that your mobile site is optimized. This is important because over 48% of all real estate searches are now conducted on mobile devices. You want these people to be able to access and use your site easily. As such, you’ll need a site that responds in less than two seconds so visitors don’t leave quickly and user forms that are easy to understand.

Get Your Business Listed in Google

There are three places your business needs to be listed with Google at:

  • Google My Business
  • Google Maps
  • Google+

These will dramatically improve your real estate SEO, especially if you also include photos, ratings, reviews, and Google Maps directions.

Get Your Business Listed in Business Directories

As important as Google is for your real estate SEO so are business and real estate related directories. Unfortunately, you don’t only need to list your site here but you also need to check on them regularly so you can reply to comments and thank users for rating your business. Of course, you also need to continually watch for new places to list your site too. It’s vital for you to pay attention to these things since clients pay a lot of attention to them.

Get Social

Gaining online visibility is difficult but social media will help your real estate SEO efforts. Posting photos, videos, your blog content, stats, and news on Facebook, Twitter, Instagram, and Pinterest will help your real estate business in several ways as long as these are accompanied by local-focused hashtags and descriptions featuring geotargeted keywords. The ways these will help your SEO efforts include:

  • Connecting you with your targeted audience
  • Building awareness, authority, and trust
  • Increasing exposure
  • Driving more traffic to your website where you can convert it into customers who will make sales for you

Earn Featured Snippets

Featured snippets help your site to the top of the SERPs with minimal effort. Of course, you still need to implement good real estate SEO. This is because these snippets attract users who read them, thus increasing your conversion rates.

Clearly, there’s a lot of work you’ll need to do here. There’s only so much time in the day. With so many things going on already, you don’t need to add more to your “to do” list. What you need to do is contact us at Affordable SEO Company so we can help you. Our 20+ years of experience working for customers like yourself is something that can truly benefit your business so contact us today so we can start working on your site for you soon.