SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …

Holiday Season Social Media Promotion Tips for Small Business Saturday

Since Small Business Saturday (the holiday earmarked for shopping on the first Saturday following Thanksgiving Day in order to promote local and/or small brick-and-mortar establishments) was observed for the first time on 27th November in 2010, the event has grown in popularity. American Express, the registered owner of the ‘Small Business Saturday’ brand, exploited online …

Some Reasons Your SEO Campaign Might Lose

Many people launch their websites or blogs with all the good intentions of doing well.  However down the line they suddenly realize things aren’t going according to plan.  They start to fret and sometimes miss the key indicators that should make a SEO campaign successful.  If you’re missing these indicators then you’re bound to lose.  …