Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
Any website with a page load time over three seconds stands a 90% chance of losing their visitors. While this doesn’t sound like much, we live in an “instantaneous” society so you need to learn how to minimize your page load time and maximize the way your website functions. This will also benefit your dental …
Continue reading “SEO And User Experience Depend On Website Speed”
There are many ways you can optimize your website’s performance. However, Google Analytics says that these are the best way to improve its SEO. Custom Segments This has been one of Google Analytics’ key features for quite some time. It lets you see traffic by channel, know which of your visitors met your goals, and …
Continue reading “Useful SEO Insights Taught by Google Analytics”
Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Nearly every SEO conversation must involve ranking. But, is number one ranking crucial? What about generating new leads and sales? Well, most applications focus a lot on ranking. However, could you be ignoring the essential part of customer acquisition process? We know that there is a considerable ranking space present in search engine results, and …
As the curtains fall on 2016, SEO specialists and online marketing strategists roll up their sleeves to plan well in advance, the innovative techniques that’ll set the ball rolling for their clients’ firms. SEO spin-doctors are now focused on developing or rather orientating their marketing campaigns around the evolving search engine landscape in the upcoming year. …
