Social Media Marketing Mistakes You Need To Avoid

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The fact is that more than 500 million people around the world use Instagram every day. Social media marketing has become one of the most effective ways of exposing your business to a massive audience. Although all businesses are aware of this, few become successful at properly using social media marketing. There are many social …

How To Make Your Content Marketing Strategy Work For You

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One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …

Using Social Media To Stay Afloat In Tough Times

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Social media has been an important marketing strategy for years now, but never has it been more relevant. During the Covid-19 pandemic especially, social media is one of the best ways to keep your audience engaged with your business. Like any marketing technique, there’s a wrong way and a right way to implement a social …

SEO For Small Businesses: How To Rank Your Website

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Search Engine Optimization has always been viewed as a “big brand” tool, until now. Small business SEO is the best kept marketing secret to gain a competitive edge. Small businesses do not typically have large marketing budgets to purchase pay-per-click advertising. SEO allows them to compete at only a fraction of the cost. The world …

Image SEO: How Can You Improve Your Visual Search Strategy?

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Image SEO can be a huge factor in increasing website traffic. In this article, we’ll be going over a presentation on the subject by Gianluca Fiorelli, an SEO and digital marketing consultant, given at a recent e-summit. Keep reading to find out his best tips on optimizing images to generate organic results. Fiorelli heavily emphasized …

Using Online Strategies Such As SEO For Winning More Customers

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As an entrepreneur, everyone must be aware that the best way of marketing your small business online is being found organically via search results on the Google SERPs. This is free and it offers a great deal of traffic to people who can master the convoluted field of online searching. People interested in dominating the …