There cannot be another year when it is more significant for the local businesses to plan and implement a seasonal marketing strategy early for connecting with the clients. This year the customers will not be traveling as much and they will be looking to celebrate the holidays at home. Therefore if you have an online shop you can start thinking about the Christmas holiday SEO already. Keep in mind that it takes time for the content to rank. You are advised to take this into account and have the content ready at least 45 days earlier. You can send the promotional posts and upcoming events reminders later as you get close to the holiday season.
1. Survey prospects to provide what they are looking for
The reasonably priced tools for the survey are significant this year. You can get this service for $20 a month and it will be a valuable help for the year 2020 to understand the customer requirements by conducting a survey. There are many things you will be required to find out about the buying process this year such as the products people are having difficulty in purchasing, the most suitable way of shopping and delivering for them, and the payment methods that will be the top choices for them. Maintain the surveys short to avoid getting abandoned.
2. Develop affinity for the brand in the customers
Keep in mind that it is not enough to use holiday SEO to get the customers to discover the brand, you need to have them like it. You can relate to the brands you are already aware of but will not shop with as they do not meet your business or personal standards in some way. You might opt for the local brands that you like more. For this year the SEO service has placed a great effort in the product discovery stage of the customer journey. But you need to take this a step further by developing an affinity between customers and products. Therefore brand-affinity has to be at the heart of all holiday SEO strategies.
3. Be communicative and accessible
After you have accomplished the two points above you need to open the lines of communication for the attractions offered by the brand and the people-friendly aspects of the operations section of the business. You need to operate on various fronts such as,
· Social channels.
· Local business listings.
· Storefront and in-store signage.
· Phone on-hold marketing.
· Local news, radio, and TV media.
4. Use social media
The social media channels such as Pinterest or Twitter can play a significant role in the success of your holiday SEO campaign this year. For example, if your wife has a Pinterest wishlist you can raise a hand for one of the items. If you can get the products mentioned in the wishlists of different people you will achieve a positive impact on your business sales. Do not forget to share
the gift pages you have created on Instagram and Facebook. The top 10 lists work well on social media. You can set up a holiday gift guide for sharing these things. Develop an overview page highlighting the gifts to a lot of people.
5. Meticulous review management
Most useful data for quality control from your holiday SEO efforts can be found in the review profiles. You can use software tools for maintaining a running tally of new reviews. You may appoint a staff member for every location where the business is operating to monitor the local business every day for any inquiries or complaints. If you can resolve the issues raised by people in the reviews quickly and demonstrate responsiveness to the visitors of your profile there is a good chance that you will retain the customer. These reviews also throw light on the unsatisfied local requirements that were missed in the survey. You need to act quickly to complete these requests as they can provide additional business for the last quarter of 2020.
Do not underestimate the reliance people have these days on recommendations from family, friends, and other online platforms for sourcing various necessities of life. Networks will work in case of gifts as well. You might be wondering how to handle all the holiday SEO campaign by yourself. In that case, you can hire the pros for the purpose. A high-quality alternative in the Tampa, FL area is an Affordable SEO Company that can look after all the details related to holiday SEO of your business.