The idea of developing SEO content that is understood by the audience depends on knowing what the audience cares about. There are three reasons for the existence of your content. Attracting, delighting, and engaging the targeted audience. Despite knowing this it is easy to lose track of what the audience is looking for when you are creating SEO content for your website. The process of content ideation is normally limited to things such as keyword research, internal brainstorming, and things that are envisaged to be important about your business. Finding out what they care about needs you to understand three things viz. how they search, why they search, and what they want to know. You need to keep these things in mind while developing the SEO content for your audience.
1. Understanding how the audiences search
Many top SEO services advise using keyword research for starting the process of deciding the SEO content for your website. It is essential to perform keyword research but keep in mind that it is just the beginning. One of the limitations of this keyword research, in the beginning, is that it uncovers just the common phrases and terms used for searching the niche relevant to your business. But in reality, people use all kinds of words for searching for the things they are looking for.
Remember, words have relationships. A semantic relationship between two words is found out by the degree of separation while being used commonly. You need to decide the degree of separation between various phrases and terms to determine the priority for their use. Researching and understanding semantic relationships will help you cover the significant topics better with SEO content that people use for searching.
2. Understanding why the audiences search
The second significant consideration is, understanding why the audience searching for the creation of SEO content. You need to find the search intent of the prospects. Search intent means what people are looking to accomplish by their search. People generally do not search randomly. They have a purpose and a goal they are trying to achieve. You can categorize the search intent into four important categories.
· Informational: Users are looking to fill the knowledge gap.
· Navigational: People are looking to find a specific website or source such as Facebook or YouTube.
· Transactional: Users are looking to buy something.
· Local: The users are looking to get something in their local area.
Google has become increasingly better at sniffing out the search intent of the users. Your content has a better chance of ranking among the SERPs if it matches with the intent envisaged by the search engines during the use of keywords. As Google has become good at sniffing out the search intent, one of the better ways of finding out the search intent is by entering the keyword in Google and taking a close look at the search results. Do they include “Featured Snippets” and “People Also Ask?”. You will need content that replies to the query the user has posted.
3. Understanding what the audience wants to know
It is significant to know what people enter as the search term while searching for things related to your business and what their intent is. However, it is also equally important to maintain a grip on the actual information that can be useful for the audience. You need to find out what they need to know. Decide on the SEO content that will satisfy this need in ways that will leave them happy with your brand. It is also significant to know the related things people wish to know about. Many times people entering a single question in the search bow also have other questions they want to be answered.
Google does a lot of this research for you and puts it in the SERPs for free. The People Also Ask feature shows a lot of transactional and informational SEO content searched that is related to your query. If you can develop content based on the People Also Ask suggestions you can rank for a range of questions and also improve Google’s perception of your website in terms of authority on the topic.
The kind of SEO content that has the best chance of connecting with the users makes use of research from all three main aspects of searching. How, why, and what! If you have answers to these three questions about the topic, you are on your way towards creating SEO content that will provide a better search ranking. You can also get guidance from SEO services in your local area for this. For instance, if you live in Tampa, FL area you can reach out to Affordable SEO Company for their help.