PPC’s Advantages To SEO

When you run pay-per-click (PPC) ads while also engaging in search engine optimization (SEO) at the same time, you’ll get more clickthroughs which will increase your revenue more than if you only engaged in one of these things at a time. While some people may argue that PPC will somewhat negatively impact where you land …

Developing SEO Content That The Audience Understands

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The idea of developing SEO content that is understood by the audience depends on knowing what the audience cares about. There are three reasons for the existence of your content. Attracting, delighting, and engaging the targeted audience. Despite knowing this it is easy to lose track of what the audience is looking for when you …

How To Make Your Content Marketing Strategy Work For You

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One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …

SEO For Small Businesses: How To Rank Your Website

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Search Engine Optimization has always been viewed as a “big brand” tool, until now. Small business SEO is the best kept marketing secret to gain a competitive edge. Small businesses do not typically have large marketing budgets to purchase pay-per-click advertising. SEO allows them to compete at only a fraction of the cost. The world …

Image SEO: How Can You Improve Your Visual Search Strategy?

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Image SEO can be a huge factor in increasing website traffic. In this article, we’ll be going over a presentation on the subject by Gianluca Fiorelli, an SEO and digital marketing consultant, given at a recent e-summit. Keep reading to find out his best tips on optimizing images to generate organic results. Fiorelli heavily emphasized …

Joining The SEO Possibilities Of Co-citation And Co-occurrence

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As all SEO professionals are trying to figure out the Google algorithms and become proactive in terms of marketing strategies, you need to ensure that you are not falling victim to some buzzwords. Let’s understand the meaning of co-citation, co-occurrence, and how they are different. We will also see whether to use these strategies for …