Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
On March 5, MOZ will unleash a new upgrade that is very controversial to many. MOZ, a leader in the SEO software, says this upgrade will provide a trustworthy measurement in how worthy a domain is. Spammy and paid links will be weeded out in order to see how well a domain will rank on …
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SEO is continually changing. As a business, it’s important for you to stay ahead of your competition but this means you must first be aware of what they’re doing. With the start of a new year there are some SEO trends you simply don’t want to overlook. Mobile First Indexing We’re seeing more people use …
While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …
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There are many ways you can optimize your website’s performance. However, Google Analytics says that these are the best way to improve its SEO. Custom Segments This has been one of Google Analytics’ key features for quite some time. It lets you see traffic by channel, know which of your visitors met your goals, and …
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When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
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Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …
