SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …

Synergizing SEO and PPC

Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …

Is Google Influencing the Organic Ranking for Political Searches on the Web?

When you open up Google to perform a search about politics, the company may be influencing how you feel about these topics. At least that’s what some speculators are stating in the aftermath of the NSA scandal. A recent study, cited in a Fox News clip,was conducted to evaluate the role of SEO in how …