Even if you’ve been working on SEO for years, you’ll still learn new things about this industry – updates, tricks, and other things you’ll want to incorporate into your own campaigns. This industry is continually evolving although its fundamentals have remained the same over the past two decades. Nevertheless, nobody really knows everything there is …
It seems like everyone has their own website today. Each of these websites is set up differently but still requires the use of online marketing methods so people know that it exists. Unless you have a solid understanding of how this type of marketing works, it will take you a lot of time and effort …
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SEO was once king of the internet. Every company was searching for the latest and greatest solutions here to help them reach the top of Google’s organic search rankings. Many times this included unethical or “black hat” marketing. However, since then Google has improved its algorithmic process and punished companies who abused its system. This …
You should never forget about the importance of your product pages and the sales they make. However, this is something that a lot of people do overlook because they’ve been told that these don’t take time and effort on your behalf. Instead, they believe they can just copy and paste product descriptions here and make …
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You won’t get very far with the search engine results pages (SERPs) without proper search engine optimization (SEO). This is one of the most effective ways to make sure your customers find your business and buy products and services from you. While this is easy to do, you must remember that it does continually evolve. …
Yes, we’re in 2018 and content is still king. And it can help you earn some pretty amazing inbound links, which are a vital part of any long-term SEO strategy. Of course, this requires some work, but you shouldn’t be scared at all because the overall idea is simple: offer quality and you’ll get precious …
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Hopefully, you’ve already established an SEO budget that will help you reach your 2018 goals. This is an important part of running a business today if you want to stay ahead of your competition. However, this is also difficult to do today when you think about all the changes in SEO norms, strategies, and requirements. …
Continue reading “Reviewing Your Company’s SEO Goals and Setting New Ones for the Year”
For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …
Continue reading “SEO and PPC – The 2 Main Marketing Tools of 2018”
You’ve got your website up and running and it’s a diamond in the rough. It looks good, feels good, but now comes the expertise of fine tuning your site so that you get the best out of SEO. This is an across the board activity that involves all areas of your site from it’s engineering …
Since Small Business Saturday (the holiday earmarked for shopping on the first Saturday following Thanksgiving Day in order to promote local and/or small brick-and-mortar establishments) was observed for the first time on 27th November in 2010, the event has grown in popularity. American Express, the registered owner of the ‘Small Business Saturday’ brand, exploited online …
Continue reading “Holiday Season Social Media Promotion Tips for Small Business Saturday”
